Google AdWords PPC
Pay-per-click advertising, or PPC as it’s more commonly referred to, is a form of advertising whereby you pay a fee every time your ad is clicked. You are therefore basically buying visits to your website rather than attracting them organically as you would do with search engine optimisation (SEO). With Google AdWords PPC you effectively pay for your website links to appear in Google’s top rankings giving your website greater visibility thereby hopefully generating a higher volume of traffic. With over 80% of online searches taking place on Google, effective Google AdWords management can be a worthwhile investment.
Can’t I do it myself? Do I really need a Google AdWords PPC agency?
The short answer to this is yes. If you have a website, you can set up a Google AdWords account and launch a PPC campaign. Yet setting up a campaign is one thing – setting up a campaign that actually works is quite another. There are so many variables in the set up process relating to keywords, optimising ad copy for click-through rates, targeting factors, ensuring your landing pages have high quality content, setting your bidding structure correctly and ongoing optimisation of your ads, that without proper PPC management it’s very easy to spend your budget with little or no return. With effective Google AdWords management your campaign can be set up and optimised on an on-going basis ensuring that your bidding structure is built against ROIs and performance is monitored on a daily basis.